allyz
Challenge
We partnered with dayy to create an aligned, holistic corporate identity, branding and digital design vision for the novel Allianz Partners brand to successfully position allyz for younger demographics. The corporate design features energetic, youthful color combinations and a clean, yet versatile and dynamic visual language to cater more specifically to these target groups.
Global brand launch of the new 360° travel insurance brand
Global brand launch of the new 360° travel insurance brand
Brand Design
- Brand Identity
- Corporate Design
- Brand Guidelines
- + more
Digital Design
- User Interface Design
- App Design
Client
- Allianz Partners / dayy
allyz rethinks travel insurance – and adapts to your unique journey.
Impact
By conducting focussed user experience research, brand workshops and market exploration we managed to identify the most important strategic elements for the allyz brand. This basis profoundly informed the later branding and design process and finally led to a successful global brand launch and a new era of insurance services for Allianz.
Global
Rollout 2022
360°
Insurance Platform
App ready
Design System
Credits
- Account Management
- Creative Direction
- User Experience Design
- dayy
- Branding
- User Interface Design
- DIO Studios