The overall branding was expanded to include assets and colours for digital use, and new product renderings and photography were produced. Due to the complex nature of Cetotec's products and services, it was important to easily communicate the entire value chain to the user. Consequently, the experience is built around interactive animations to showcase the vinegar production process from start to finish and highlight key products. We also improved the user experience for potential customers by developing a custom product configurator for fermentation equipment. The tool can quickly convert the user's input into a concrete product recommendation that fits their production needs. This info is then passed on to Cetotec, speeding up the initial sales process.